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Has one thing led to another? The trend in self-storage services

May 6, 2013

I got this in the mail a couple months ago. It is an advertisement for do-it-yourself storage services at a company called Pelican Self Storage.


I have a theory. Consumerism and materialism have exploded in Finland in the last 10-15 years. When I first moved here, people were very modest and did not spend a lot of money on things. Now it seems that people have LOTS of things and they don’t want to stop shopping for things they don’t really need. (I should talk – my book shelves are overflowing…) Is it that people have so much stuff that they can’t keep it and have to put some in storage so it’s not in the way?

I noted my observations back then to the Mr. and he told me a few days ago that now there are commercials on the radio speaking to exactly that issue, “Do you have so much stuff that you need to store it? Give it to us and we’ll make your life easier…”

Actually I think the reality is that a lot of people are on the move between residences and they have to store their stuff while they wait to move to their new homes. In fact, in this respect, do it yourself storage is an important service – because where would people put stuff otherwise? I know several families who have purchased (or built) a new house and had to move to a rental apartment temporarily while they waited for their house to be readied. Being able to to put stuff in storage at a place such as Pelican certainly eases the stress levels that go with the house moving rumba!

But having so much stuff that you need to put it in storage and actually pay for it? Well that just doesn’t seem cool…

Think about it, it’s just stuff. Do you really need all of it?

5 Comments leave one →
  1. Barbara permalink
    May 6, 2013 3:11 pm

    Interesting. I’m curious how many people are actually using this kind of service?

  2. May 12, 2013 5:07 pm

    There seems to be plenty of money to be made from these storage places. One Pelican site is located in what used to be an office building close to where I live. In the space of 6 months the building went from office space to storage space. THE WHOLE BUILDING! There is a steady stream of people coming and going…

    In answer to Barbara, The Engineer used this sort of service when he was posted in the States for two years. The bigger and better furniture and some large appliances. Unfortunately his family used it as some sort of ‘help yourself cupboard’ and when we returned had to buy afresh 😦 The sofa is still going strong though!

    We’ve contemplated using it for keeping our boat equipment over winter. Our cellar / locker fills to overflowing with the boat stuff. So far we’ve resisted the temptation, and tried to get rid of some of the stuff in the locker. That’s a whole different story!

  3. Sonia permalink
    May 14, 2013 11:36 am

    Well, when moving temporarily abroad or something, that’s the deal. Sadly, the prices are multiple here in Finland (used to pay 30 Euros/month in Germany for these services while friends spend here couple of hundreds on same size).

    But hey, storing… what? If you store it, you don’t need it: flee market, charity, and last… rubbish is the place for it. I dislike throwing functioning things away, but there may always be someone else who need it more than I do, if it is only in the way.

  4. Sonia permalink
    May 14, 2013 11:37 am

    PS. Other issue, living space, especially in Helsinki, is on average really small in Finland, so I can somewhat understand that flats get crowded.

  5. April 26, 2016 4:34 pm

    Self storage is a huge trend these days in many Western countries and yes it’s sad that we have become so focused on spending all our money on stuff that we don’t really need.

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