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Birch Sap – Finland’s maple syrup

August 20, 2010
 
Coming from an area in northern Ontario that has been the victim of out-migration for many years, I can say I took heart in this story.
 
Nordic Koivu in the region of eastern Finland (Karjala) has caught the attention of the business world by producing and selling birch sap. Birch sap is becoming to Karjala like maple syrup is to Quebec – a multi-million Euro business. A news report on YLE News back in April highlighted the spike in demand for the product.
 
The region of Karjala, which suffers from out-migration and proportionally higher unemployment than other parts of Finland, is no doubt happy with Nordic Koivu’s efforts to bring economic windfalls to the region. And in this world where the exotic peaks the interests of many outside the country, this bodes very well.
 
Birch sap tastes quite good – watery, with a slight sweetness to it. I was brave a few years ago and bought myself some from a local grocery store. It’s a good opportunity to support Finnish-made and produced products.
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