The new HS
Hard to say at this point whether Helsingin Sanomat‘s new tabloid size will be a hit among its readers. I measured them up yesterday and I have to say – the tabloid size looks so tiny compared to the broadsheet. Here’s a comparison: I laid out the new format HS on top of the last printed broadsheet from January 6. I have to apologize for the picture quality, but I think you’ll get the point.
I do have to give HS a hats off, however, for producing a “How does this work?” insert that accompanied the January 8 paper. In it you find out how the paper is published, when things will be published and how big it will be. So the traditional Sunday mega-paper will still exist with five sections. So it just may fit in the mailbox. The other thing HS did was present all of the people involved in bringing you HS, nice to put some names to faces. HS has also opens the channels for feedback – and there are many: e-mail (email@example.com), postcard/letter (Helsingin Sanomat, PL 77, 00089 Sanoma with the subject “lehtiuudistus”) and through their various social media channels (i.e Facebook, Twitter, etc.)
I didn’t like the weather page – the oversimplified graphic of the country makes it look like a rush job. So I will be giving feedback about that.
What do you think of the new-look HS? Like it? Hate it? Wishing for your big paper?